Marmite-Flavoured Easter Eggs Are Now On Sale In Asda

Marmite, the yeast-y spread so famously divisive that Marmite itself has even referenced it in its ad campaigns, is one of Britain’s premiere love it or hate it snacks.

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It’s likely that a new Marmite product is going to find far more critics than fans, however.

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In the run-up to Easter, Asda is selling a Marmite-flavoured chocolate egg for any sweet-and-salty tooths out there.

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Sold under the tagline ‘The one and only Yeaster egg’, the Marmite egg is 100% vegetarian and is currently on sale in Asda for the low low price of £3.

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Though many are only just spotting the Marmite egg on shelves for the first time this year, Marmite parent company Unilever actually launched the ‘Yeaster egg’ back in 2015.

https://twitter.com/Sepher123/status/1100372912404643841

Unilever launched the Marmite-flavoured egg – along with a Pot Noodle egg – to “broaden the appeal of Easter”, but the product had disappeared from shelves by 2017.

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In 2019, however, the Marmite egg is back, and Twitter is predictably torn over whether this is A Good Thing or not.

@Sepher123 wrote that Marmite has “won Easter already”, while @Daria_Ania simply confidently stated that the Marmite egg was a “brilliant idea.”

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Others were less enthusiastic. @Cournflake asked: “why do marmite flavoured easter eggs exist ??? i need immediate answers as to why somebody even thought that was okay to make”.

Meanwhile, a snap Daily Star poll found 81% of respondents dismissing the Marmite egg as “a yucky idea”.

The Marmite egg is available in supermarkets now, for any culinary daredevils willing to give it a try.