Marmite, the yeast-y spread so famously divisive that Marmite itself has even referenced it in its ad campaigns, is one of Britain’s premiere love it or hate it snacks.
It’s likely that a new Marmite product is going to find far more critics than fans, however.
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In the run-up to Easter, Asda is selling a Marmite-flavoured chocolate egg for any sweet-and-salty tooths out there.
Sold under the tagline ‘The one and only Yeaster egg’, the Marmite egg is 100% vegetarian and is currently on sale in Asda for the low low price of £3.
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Though many are only just spotting the Marmite egg on shelves for the first time this year, Marmite parent company Unilever actually launched the ‘Yeaster egg’ back in 2015.
https://twitter.com/Sepher123/status/1100372912404643841
Unilever launched the Marmite-flavoured egg – along with a Pot Noodle egg – to “broaden the appeal of Easter”, but the product had disappeared from shelves by 2017.
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In 2019, however, the Marmite egg is back, and Twitter is predictably torn over whether this is A Good Thing or not.
I like marmite and I like chocolate but I think this might be going a little bit too far!! #Easter#marmite#eastereggpic.twitter.com/MDV0NgSKay
— Di ? (@di_trott74) February 21, 2019
@Sepher123 wrote that Marmite has “won Easter already”, while @Daria_Ania simply confidently stated that the Marmite egg was a “brilliant idea.”
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Others were less enthusiastic. @Cournflake asked: “why do marmite flavoured easter eggs exist ??? i need immediate answers as to why somebody even thought that was okay to make”.
Mmmmm, now that's an idea for Easter. Chocolate and @marmite a perfect combination. pic.twitter.com/BPCD4TCSzg
— Phil Taylor (@ThePhilTaylor) February 20, 2019
Meanwhile, a snap Daily Star poll found 81% of respondents dismissing the Marmite egg as “a yucky idea”.
The Marmite egg is available in supermarkets now, for any culinary daredevils willing to give it a try.