Toblerone Fans Outraged By New-Style Bar With BIGGER Gaps Between Triangles As Makers Cut Costs
The makers of the Toblerone chocolate bar have recently increased the gap between the peaks which will reduce the weight of the bars. This is changing for both the 400g and the 170g bars and people are outraged!
You can identify the Toblerone bar by its distinctive peaks.
This is what the Toblerone used to look like.
Can you see the difference?
A wonderful stack of chocolate bars!
Many customers are saying that this was a “stupid” decision.
Toblerone responded by saying:
“Like many other companies, unfortunately we are experiencing higher costs for many ingredients.
“We carry these costs for as long as possible, but to ensure Toblerone remains on shelf, is affordable and retains the iconic shape we all know and love, we have had to reduce the weight of this particular bar. “The 150g bar is part of a wider range of available Toblerone products.
“Needless to say that the special recipe of Toblerone stays the same as loved by millions of consumers around the globe.”
They also said:
“Like all food manufacturers, we sometimes have to make changes to ensure that people can continue to buy their favourite chocolate brands, at affordable prices, whilst also making sure we look after our manufacturing footprint in the UK and the 4,500 people we employ here. This change is only on two bars in the wide range of Toblerone products available with the 150g bar predominantly being sold in Poundland.”
Customers have spoken out saying:
Gary Cornell said: ” The new shape ruins the whole experience. Why not keep the shape and have one less triangle? The joy was always in breaking off one triangle at a time.”
Nick Savill posted: “So by decreasing the size, you have increased the price per gram and at the same time destroyed the look of the iconic product? Well done, you’ve killed Toblerone stone dead.”
Philip Joseph wrote: “It was the wrong decision. It looks like a really underhanded thing to do.
“You buy a bar expecting a normal bar and it looks like you are getting half the chocolate.”
Cathy White added: “It looks dreadful. Think you should’ve reduced the length and kept the chunky triangles.”
There is also an outrage on Twitter!
Almost all of #Toblerone's brand identity is based on the specific geometrical shape of its product. And they decided to change it? WHY?
— Troy Tempest (@troytempest69) November 8, 2016
— Mark Greenwood (@markcjgreenwood) November 8, 2016
— scorpioMKD (@scorpioMKD) November 8, 2016
— JeanineYJones (@JeanineYJones) November 8, 2016
— James Melville (@JamesMelville) November 8, 2016