Nick Knowles Facing The Sack From DIY SOS Over Cereal Ad

DIY SOS star Nick Knowles is reportedly facing the sack from the BBC series, following a row over him featuring in an ad for cereal.

Knowles could be dismissed from the hit series after an argument with bosses regarding his appearance in a Shreddies commercial.

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Knowles’ superiors at the BBC say that the commercial breaches the broadcaster’s rules on advertising, and the presenter is said to be in “absolute torment” over the matter.

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The commercial for the Nestle cereal first aired on British TV back in February of this year.

Because Knowles appears in his DIY SOS persona as a builder, the BBC feels this compromises their advertising policy.

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A source tells The Sun, “While Nick is technically a free agent, he appears to have used his connection to DIY SOS in the advert which is totally out of order in the eyes of the BBC.”

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Knowles has been reportedly been issued an ultimatum: either have the commercial taken down (which Shreddies are unwilling to do), or quit DIY SOS.

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Knowles has been the host of the home makeover show ever since it first aired back in 1999, and by all accounts he does not wish to leave.

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A joint statement from Knowles and the BBC declares, “Both the BBC and Nick are keen to resolve this matter and are working together to seek a solution.”