It seems Parma Violets, the traditional British sweet, are all the rage this summer season – at least with alcohol manufacturers.

Just last week, it was announced that Aldi will begin selling a special Parma Violet-flavoured shimmer gin from next month.


Now, cider lovers have their own Parma Violet-flavoured beverage, in the form of a new special Brothers bottle.

Brothers’ Parma Violet cider, which is vegan-friendly and gluten free, recently launched alongside Brothers’ new Strawberries & Cream cider.

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The ciders are already on the market, but if you’re looking to save money you might want to choose where you buy wisely.

Whereas the Parma Violet and Strawberries & Cream ciders will set you back £2.50 in a Greene King pub, B&M has them in stock at a bargain price.

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The new ciders, which have an ABV of four per cent, cost just £1.15 per 330 ml bottle at the bargain retailer.

B&M are also currently selling five-packs of Rhubarb & Custard Brothers for just £5.99. Looks like it’s going to be a good summer for cider fans.