Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy’s wholesome look and range of fashions and accessories made it the best selling toy in the United Kingdom in 1968 and 1970. After Marx Toys’ unsuccessful attempt to introduce Sindy in the United States in the late 1970s, Hasbro bought the rights to Sindy and remodelled the doll to look more American. As a result, the doll’s popularity declined and Barbie manufacturer Mattel filed a lawsuit for copyright infringement, which was settled when Hasbro agreed to remodel Sindy’s face. During the 1990s, Barbie’s share of the doll market continued to grow while Sindy’s diminished, which led to Sindy being delisted from major retailers in 1997. Hasbro returned the doll’s licence to Pedigree, and the doll was relaunched in 1999, manufactured by Vivid Imaginations. Sindy’s 40th anniversary in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign.
We didn’t have Barbie in the UK but what we did have was Sindy! At least in the 80s that’s how it was and then in the 90s Barbie started to infiltrate the UK. Any 80s girl will remember Sindy and all of the accessories that came with her. Check them out!
1. Bathroom Furniture
We loved this cute little set.
2. Sindy Clothes
We wanted to dress her up in different outfits but this was the one she always wore.
3. Camping Buggy
I loved this buggy! I remember wanting to ride around in it myself!
4. Bedroom furniture
She had a nicer bedroom than we did!
5. Garden Furniture
These made us want to go and lounge outside!
6. House
This was on the top on every girl’s list!
7. Kitchen
This one brings back memories.
8. Shoes
She had so many shoes!
9. Caravan
Who had this?
10. Horse
Only the lucky ones had this. I was one of them!
